Traditional & Alternative Medicine

Spa, Wellness, and Therapeutic Tourism

Spa, Wellness, and Therapeutic Tourism is a rapidly growing segment of the global travel industry that blends health, relaxation, and healing experiences with the pursuit of holistic well-being. Unlike traditional tourism focused on sightseeing or leisure alone, wellness tourism is purpose-driven centered around rejuvenation, preventive care, self-discovery, and medical healing in nurturing environments. Spanning luxury spa retreats, yoga and meditation resorts, herbal healing centers, hot springs, detox programs, Ayurvedic and Traditional Chinese Medicine (TCM) therapies, and integrative health resorts, this sector offers a diverse array of services designed to restore balance to the body, mind, and spirit. Spa tourism, a key component of wellness travel, includes therapeutic treatments aimed at relaxation, beautification, and health enhancement. These services often include massages, hydrotherapy, aromatherapy, facials, body wraps, and thermal baths.